Freesia Finest is Hofland Freesia’s own brand, which originated from the idea that the market for freesias has room to expand through inspirational marketing concepts and branded flowers but that these opportunities in standard flower branches are not recognized and used to their full potential.

With Freesia Finest, Hofland Freesia is targeting retailers and the out-of-home market in Western Europe, England, Eastern Europe, the Nordic countries and Russia. Freesia Finest has four growth platforms for these markets, which contain various opportunities for products, packaging, and storage and presentation solutions. Inspirational foil types, solutions for ease of use, new stories, special packaging, new rituals, etc. to be able to attract and pleasantly surprise consumers, allowing them to see the advantages of freesias.

To find out what new value Freesia Finest can achieve for you, contact Hofland Freesia.

Email: or call: +31 (0)174-515115.